Company Slogans – Are Customer Contests Now the New Norm?


Fast food


Who can ever forget such classic slogans like “where’s the beef?” and “we do chicken right!”? While these slogans helped propel the Wendy’s and KFC franchises to new heights – company based monikers and advertising pitches seems like a relic of the past. While the majority of catchy slogans and eye-grabbing visuals still take place within the company level – the latest trends revolves around customer entries and competitions.

While this is nothing new, it seems to have taken a life of its own in recent years. In fact, a car dealership in Louisville, Kentucky, recently held a brand naming event for the launch of its new international sports car line. With over 200 entries from online participants and physical visitors – the event was a monumental success and only reiterates the fact that public ideas are pivotal in helping brands establish greater awareness and visibility.

Brand Naming Contests

There are several brand naming contents and events taking place all over the world. This includes competitions for new sports teams, along with shows and even Internet podcasts. According to media professionals and specialists – this burgeoning and growing trend is attributed to several factors. This includes but is not limited to:

·         Companies utilizing public perceptions and ideas on social media platforms and networks.

·         This helps generate a “buzz” about new and existing products – slogan contents help attract and engage potential customers and clients – while garnering lasting interest in a myriad of brands and companies.

·         Traditional consumer research is now being replaced with online surveys, contests, brand name competitions, and other popular social events.

·         Social media integration campaigns – online marketing events for brands – public opinion on which slogans, titles, and sub-titles would best suit an existing or new commercial brand.

Old Marketing is New Marketing

Nearly a decade ago, the city of Houston reintroduced professional hockey to its residents and sports enthusiasts. To spearhead the arrival of the new expansion team, a citywide content was held to give the team a new name. Entries, however, poured in from all over Texas and the Gulf-Coast region, resulting in a mass pre-social media “buzz” that helped set the trend and pace for future contests. While names like “The Heat”, “The Ice”, “The Lone Stars”, and “Houstonians” were among the forerunners in the contest – “The Aeros” was once again chosen at the name to represent the city’s minor league hockey franchise.

Today, the Aeros continue to be a pivotal part of the Houston sports scene – and have also won several championships in the IHL and WHA. According to Bob Myers of Empire Marketing in Dallas – this was one of the first times that a contest was held to name a city’s sports team. That trend continues today, with contests held for new MLS, MLB, NBA, and WNBA franchises across North America.

Brand Name Marketing

Brand name and slogan competitions are a great way to market any company or service. It also allows potential clients and customers to be a part of helping businesses grow and expand. For your next social event or marketing campaign, why not let your audiences determine certain slogans and themes? This will only strengthen your online marketing campaign, and let your customers know how important they are.


Reasons why you should have a marquee wedding


wedding main marque

As you read this, you probably do not know what to choose between having a traditional venue for your wedding versus having a marquee. Here are a few reasons why marquee weddings are better than traditional ones. By the end of it all, you will love the idea in general.

The privilege of choosing your venue: for a successful wedding, all you need is some space. That is readily available in many homes, be it at your parents or even a place you recently acquired. However, for those without space, many marquee sites mushrooming lately come in handy. Most of these Marquees get set up in areas where there are spectacular backgrounds. Furthermore, with adequate catering hire, you get to spend the whole weekend with friends and family to your fill.

Uniqueness: since no marquees are permanent, that means they have to be set up every time a need arises. As such, at no one time, will a marquee setting be similar to another. With personalized decorations, the deal does not get any better.

The up-close feel of the environment: as mentioned, most marquees come with an added advantage of having various features of nature in the surrounding. Be it by the beachside, in the countryside or even at home. Thus, combating boredom and giving the venue a fresh feel. In particular, frame marquees offer the best views as they come with windows and some even have transparent roofs.

Customizability: when that plain canvas gets to your venue, the rest is up to you. The theme, colors, and lighting get done according to your specifications and ability. Classic, vintage, country, and beach are some of the styles you can choose from just to mention but a few.

Flexibility on the number of guests: unlike traditional settings, marquees are quite spacious. Furthermore, you have the advantage of getting to pick the size according to the number of expected guests. Even if you happened to underestimate the number of guests, a few re-arrangements would create space to hold more.

Budget flexibility: when it comes to marquee hire, chair hire, tables and other relevant furniture get hired according to one’s needs. For instance, you can hire a few large tables surrounded by several chairs. Nonetheless, if you are well off financially, more tables and fewer chairs could do but at a cost. The bottom line is that you hire everything according to your economic status.

You get a caterer of your choosing: catering hire is upon you in marquee weddings unlike in traditional settings where everything gets done for you. Therefore, you have the chance to order the kind of meals you want. Better still, they get prepared to your specification.

Elastic schedules: as you might have noted, most marquee weddings go until late or extend to the next day. You get to design your timetable without unnecessary limitations.


Top Business Leaders Share Secrets


If you are tired of regular employment and are wondering what it would be like to start your own business, you should book a spot for FREE at the New Start Scotland Exhibition on November 12th and 13th. This annual event attracts the top entrepreneurial minds across Scotland and its aim is for them to share their experiences with others who want aspire to emulate their success. This is the 12th year that the exhibition will be hosted and there will be a variety of seminars and workshops where attendees can learn for free from professionals from a wide number of industries.

Scottish exhibition

According to Ceri Rogers, the exhibition’s director, the aim of the event is to give regular people an insight of what it takes to start and succeed in a business. The speakers aim to inspire and advice those young business people and also people who want to start their own businesses. He explained that they want only the top minds in entrepreneurship because their aim is to give the best guidance.

The event doesn’t just feature Scotland’s finest. Event planners know that in order to get the best they have to look beyond Scotland’s borders and every year there are a number of international figures, all of them successful and well known, invited to speak at the event. They impart the kind of advice and guidance that money cannot buy.

sir-tom-farmerOne of the Scottish guests who will be hosting a seminar is Sir Tom Farmer of the Kwik-Fit fame. He started his company in 1971 and steadily grew it into a chain of garages. Today, he has branches in countries all over the world and he was named Scottish Businessman of the Year in 1989. In addition to that, he has been awarded the Andrew Carnegie Medal for Philanthropy. These credentials alone will attract many to the event.

Other speakers are equally impressive. One of them is Jason Richelson who co-founded ShopKeep, an international software company that has hundreds of thousands of clients across the globe. He will be sharing with attendees the tools that he personally used to grow his own business, so this is definitely a session not to be missed.

Other seminar hosts include Ajmal Mushtaq, a leading Scottish restaurateur, and Ruaridh Macdonald, the Deputy Chief Executive of Macdonald Hotels and Resorts who are just as successful and who have much to share with attendees.

During the event attendees will also get a chance to interview some of the top minds in business and they will mingle with industry insiders who are also show partners.


Save money and time without sacrificing the services that you need


A wedding marquee is designed to make outdoor weddings comfortable for all of your guests during the duration of your event. This makes decorating easier to tackle as well. Marquees are only one of many event equipment hires that you may need, though. Catering, furniture and even linen hire, should also be considered when choosing wedding venues and a wedding hire. If hire furniture is needed, you should be certain that you are getting the best deal while keeping the services within one company, if possible, to make things easier on you.

Event furniture includes banquet chair hire, wedding chair covers hire, wedding decoration hire, and tablecloth hire, and sometimes even the kitchen equipment needed for preparing food. Whether you choose to have catering will effect on the party hire that you choose as well. Using as few vendors as possible when planning large events, such as weddings, can usually save time and money as part of the end result.

vintage wedding decoration ideas

The chair hire that you choose will depend on the event that is being planned, along with the venue and the design and atmosphere that you are trying to achieve. Vintage chair hire provides a timeless, classic look, where a garden chair hire may work better in a backyard setting. There are sure to be instances where you simply need extra furniture to go with what you have available at the location you have chosen. Regardless of what you need for furniture hire, London is sure to have the perfect set for every event.

Event furniture hire is not reserved solely for weddings, however. A conference chair hire can be used for big meetings being planned at work, and for large gatherings at home, you may need an extra table and chairs to get you through the holidays when the dining room furniture that you have is overflowing with people. For the children, plastic chair rentals are also available no matter what the occasion is. When deciding on where to hold your event and the number of people you are inviting, take into consideration all of the options that are available and you can be sure that the workload will be easier.
Event furniture hire keeps planning minimal because they often provide everything that is needed in one package. They also have options that allow party hire employees to deliver all of the equipment as well as set everything up before the party and then take them down and return them when your event is over. This gives more time to spend with guests and relax while everything is taken care of for you. Regardless of what the event is, a chair hire will allow you to save money and time without sacrificing the services that you need.


What is the perfect garden furniture hire for an outdoor wedding ceremony


When you are looking for the perfect chair hire company you have to first know exactly what it is that you are looking for. Different companies offer different services, but there is sure to be one that has what you need without going over budget. In order to find the one that works for you, however, you have to know what you expect to achieve when planning your event. If you are in need of a marquee hire for instance, you will need a party hire that provides more than just furniture. The right company will have the kind of table and chairs that you are looking for as well, and will offer a variety of styles to choose from.

Event Furniture

Event furniture will be one of the main focal points of the whole affair, and it is important that you choose furniture hire that provides a uniform look. Garden chair hire for an outdoor wedding and banquet chair hire for an office event will make providing atmosphere one of the easiest tasks on the to do list.
For those instances where you cannot, however, the right company will also provide chair covers for hire. You can also find tablecloth hire and linen hire to make decorating easy to manage. Although not all companies offer these additional services, there are many that do and they can save you a lot of money.

The right event chair hire company provides more than just furniture. Marquees are used to provide shelter against inclement weather and certain chair hire companies, such as Childwall Chair Hire will also provide wedding decorations for the perfect look. Even a dance floor can be set up inside the marquee to make room for good times and happy memories.

Catering Services

A wedding hire may also provide catering hire services so that you can easily get everything that you need in one stop. Event furniture hire London provides alternatives when wedding venues available do not have the furniture that you require for all of your guests.

Rustic furniture directory magazine theme

A vintage chair hire can provide the perfect garden furniture for an outdoor wedding ceremony, and a wedding marquee can set the stage for a grand reception. When your dining room furniture just is not enough and you need to hire furniture, there are many options to choose from. You can use deck chair hire, wooden chair hire, or simple plastic chair hire and still get the look that you are trying to achieve for your big day. Wedding chair covers hire are a great way to ensure that every piece of furniture is matching with an atmosphere to go with it. The best chair hire company offers all of this in a package deal.

Chair Covers

When there is no other alternative for achieving your desired color or chair style that goes well with your event decor theme, than chair cover hire companies may help you out with your events. Almost every chair in the event industry has it’s char cover that fits the shape and size of a chair. Additionaly you can decorate these covers with nice bows that you can choose from a wide color palette.